rohan.maid

Construction

Construction a design process in itself. 

Why Transform?

Transformation contains the projects narrative, which makes the construction a more complex and crafted process. It is intentionally done to create displacement in the viewers mind,which make the process more difficult and interesting. It facilitates the audience to engage in irrelevance in order to stimulate more creative response to the object.

Ambiguity

Ambiguity and openness are the key to this project. The objects are not intended to be decoded by a viewer the way it suggests but to create ambiguity for the viewer. Based on individual values of the viewer or the user the object may trigger varied feelings and associations.The objects rather than pushing its own moral convictions or trying to persuade the viewer to adopt its vision, is presented in a ambigious way that leaves the viewer to draw his/her own conclusion.