Embodying Ethics : Conclusion and strategy

Conclusion:

Good design today ensures that products embody an ethic, a view of what it means to be human. It’s all about values. embodying a specific idea of human nature.This project Embodying Ethics is an attempt of creating a critical positioning to produce Socially Responsive design

It is based on the principle of design which ‘informs, reforms, and gives form’ (Papanek, The Green Imperative, 1995) to facilitate design to deal with social issues, and attempt to bring about a social change. The project methodology aims at informing innovation and embodying values of reflection and ethics in objects.

Project strategy
Ethical design system developed which gave a strategic angle to the project, on how this approach can be taken forward and developed into other design discipline's. The strategy was to work on strengths of communication which in this case is through pattern cutting supported by this simple methodology that is based on identifying an ethical issue within the life cycle of an object. The project does create a niche of specialism and market which was one of the intended strategy for the project, to create an individuality as an industrial designer.

The Project is currently in the stage 1 of its process that is creating awareness, embodying ethics and creating ethically motivated design model, which is then to be taken to stage 2 of promoting it as art in life, contributing to generate awareness for social issues. This stage is to promote the idea and approach.

The second stage is finding an alternative solution which can be in terms of material choice to then mass produce it and replace the values of consumption and destruction by reflection and appreciation. This is the stage when the critique is followed by a non hypocrite solution to cure the ethic. This stage also involve a major research in material and finding alternatives which is then followed by delivery to market that would catalyse social change. Market intervention would thereby objectify and commodify social issues to catalyse market acceptance and thereby facilitate social acceptance and social change. In this stage the commercialness of the object harness consumerism to facilitate positive social change. Stage 2 is followed by stage 3 which is application of methodology to other design discipline's as tool to inform innovation and products with high reflective value, embodied with ethics and creating a more sustainable and ethically sound world.