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rohan.maid
Embodying Ethics

Embodying Ethics
Embodying Ethics is an attempt of creating a Critical Design positioning to produce Socially Responsive design. The objects question the narrative of production, its material, origin, manufacturing but also...

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Mavericks

 Mavericks
Based on fictional characters from a self created narrative called 'The Mavericks'. Mavericks are series of 5 superhero chracters each having individual personality. Each character is inspired from an animal that represents...

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Process

Construction

Construction a design process in itself. 

Why Transform?

Transformation contains the projects narrative, which makes the construction a more complex and crafted process. It is intentionally...

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Growing

Growing Project

Developing a new manufacturing methodology to grow an object, product or service.

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Metaphor : Bag for troubled times

BAG : a metaphor

The concept of a personal emotional journey about the physical representation and embodiment of emotions. In this sense, intention is to create a bag that is a somatic extension of the emotional being. Extending the...

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Draw

Drawings

observations + experiences + ideas + expressing emotions

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Embodying Ethics : Introduction

By rohan.maid
26 Jul 2010

Embodying Ethics

Introduction

The popular understanding of Contemporary design practice, is that its an area driven by marketing + pure technology + economics. It's evident that its primary role has been to feed in new desires among consumers. Design has become more or less a commercial tool disconnected from broader social context. It assumes that all consumers are ideal, assuming a homogeneous behaviour pattern, reflecting the notion of correct behaviour and creating prejudice towards objects in the consumers mind.


Embodying Ethics : Criticism of Contemporary Design Practice

By rohan.maid
26 Jul 2010

Contemporary Design Practice

‘Where do things come from and why is it made? As per the popular belief Contemporary Design has greatly been responsible for increasing mass production, mass consumption and waste of natural resources.


Embodying ethics : Critical Design Thinking

By rohan.maid
26 Jul 2010

 Critical Design Thinking


Embodying Ethics : Ethical Design System Methodology

By rohan.maid
26 Jul 2010

Ethical Design System

Working on the methodology of using a typology as a starting point or a value/human nature as the starting point, other ideas that generated where the flood table, tree house cart and sewer life. These objects were an experimentation on the application of this methodology.


Embodying Ethics : why and how?

By rohan.maid
26 Jul 2010

Why am I working with archetypes?

  • To understand the cultural DNA of archetypes and to have an insight on the metaphorical life cycle of an object.
  • Vernacular language: a visual language that is easily understood by the viewer. The narrative to be more less ambigious in terms of the scenario being presented
  • Provides a surreal perspective on the objects and presenting an ordinary object as extraordinary.

How is this Industrial Design?


Embodying Ethics : Scope and Stages

By rohan.maid
26 Jul 2010

Scope

Ethical reflection as a tool for innovation. It can be an approach to inspiration in creating socially responsible design in different sector of industry. It is differnt in appraoch to Vexed and Dune and raby in the critical positioning.

Notion of luxury


Embodying Ethics : Conclusion and strategy

By rohan.maid
26 Jul 2010

Conclusion:

Good design today ensures that products embody an ethic, a view of what it means to be human. It’s all about values. embodying a specific idea of human nature.This project Embodying Ethics is an attempt of creating a critical positioning to produce Socially Responsive design


Embodying Ethics Publications

By rohan.maid
03 Aug 2010

Recent Publications of the project 'Embodying Ethics' followed by New Designers Exhibit 2010:

Design Boom

Design Taxi


Embodying Ethics : Publication 2

By rohan.maid
05 Aug 2010

More Publications of the project 'Embodying Ethics' : 

Ecouterre

Bobbin Talk

Lost in a Supermarket

Also featured in BluePrint Magazine September issue, Crafts Magazine (july/aug) and many other soon:)

 


Interview Published in student fashion blog

By rohan.maid
23 Aug 2010

Comments on design, art and my MA thesis project Embodying ethics on this link:  http://studentfashionblog.co.uk/

Publications Coming up next month : Blueprint Magazine, Ozine magazine, Crafts Magazine, Traffic Magazine.