The Balfron Project

The Balfron Project is a large-scale photographic event that's took place tin November at the Grade ll listed building, Balfron Tower, in Poplar.

Led by Australian photographer Simon Terrill and supported by his team, the event will result in a mural sized photograph captured by a large format still camera, a documentary film and project archive that will be exhibited at The Nunnery in January.

Designed by renowned architect Ernő Goldfinger in 1963, Balfron Tower is an icon of the New Brutalist style. At 27 stories high, the Tower looms rather imperiously on the periphery of the city, an imposing and somewhat sinister gatekeeper to the sprawling metropolis.

The Project traces the connections between individuals, communities and the architecture they inhabit. The current residents of Balfron were invited to take part in the photographic event, becoming simultaneously participant, subject and observer. The individual players chose how to assert their presence against the backdrop of the Tower and the fabric of the city unfurling behind it.

Providing a glimpse into the individual stories taking place within and around this stark symbol of urban utilitarianism, this project is going to produce an amazing body of work.

A bit of architectural trivia for you....such was Ian Fleming's dislike of Goldfinger's signature style that he named his eponymous 007 villain after the architect.

London's Artist Quarter is very pleased to be a sponsor of The Balfron Project - we'll be keeping you up to date with all the latest news.

For more information visit The Balfron Project online.

If you are interested in supporting The Balfron Project have a look at their fundraising page.

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